Privacy Policy

ANIMAZUL – Privacy policy

This website was produced and published by ANIMAZUL with its office in Zurich.

We are accordingly responsible for collecting, processing and using your personal data and handling this data in conformity with the law. These data protection provisions constitute an integral part of the General Terms of Sale, which you will find here.

We are committed to handling your personal data responsibly. Consequently (even though our offer is only directed towards customers with residence in Switzerland), we regard it as self-evident that we comply with the statutory requirements of the Swiss Federal Law on Data Protection (DSG), the Ordinance to the Federal Law on Data Protection (VDSG) as well as the General Data Protection Regulation of the European Union (GDPR) and other provisions of Swiss and European Data Protection Law.

Please note that the information contained below may be revised and amended from time to time. We therefore recommend that you view this privacy policy regularly. During your visit to our website www.animazul.com, your personal data is collected and used by us to the following extent and for the following purposes:

EXTENT AND PURPOSE OF THE COLLECTION, PROCESSING AND USE OF PERSONAL DATA

When visiting our website

When you visit our website Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. By using our website, you agree to allow third parties to process your IP address, in order to determine your location for the purpose of currency conversion. You also agree to have that currency stored in a session cookie in your browser (a temporary cookie which gets automatically removed when you close your browser). We do this in order for the selected currency to remain selected and consistent when browsing our website so that the prices can covert to your local currency. Additionally, as you browse our website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to our website, and information about how you interact with our website.

The collection and processing of this data is generally anonymised without personal reference for the purpose of enabling the use of the website (connection establishment), to ensure the long-term security and stability of the system and to optimise the website, and for internal statistical purposes. The aforementioned information will not be linked to or stored with personal information.

Only in the case of an attack on the network infrastructure of www.animazul.com or in case of suspicion of another unauthorised or improper use of the website, the IP address will be evaluated for clarification and defense and, if necessary, used in criminal proceedings for identification and to bring legal action against the users concerned under civil and criminal law.

Additionally when you make a purchase or attempt to make a purchase through our website, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Registering for our ANIMAZUL newsletter or using the contact form

In order to receive the newsletter or to get in touch with us using the form, it is (*absolutely) essential that you enter the following personal data truthfully:

  • Your email address*
  • Title*
  • Language* (only with the newsletter registration)
  • First name*
  • Surname*
  • Address (full postal address with postcode and place name or town, only for contact form)
  • Country of residence*
  • Telephone (only for contact form)
  • Subject and message (only for contact form)

We require this information to process your requests, to be able to send you our newsletter and/or to use it for marketing purposes as described in more detail below.

By registering for the newsletter, you consent to the processing of the data provided for the regular dispatch of the newsletter to the address you have provided.

You can object to such data processing at any time if there are reasons in your particular situation which speak against data processing (see "Contact").

How do we use your personal information?

We use the information that we collect related to placed orders generally to fulfill any orders placed through our website (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this information to communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the information about your devices that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our website (for example, by generating analytics about how our customers browse and interact with our website, and to assess the success of our marketing and advertising campaigns).

PASSING YOUR DATA TO THIRD PARTIES

We will only pass on your data if you have expressly consented for us to do so, we are obliged to do so by law or to the extent this is necessary to assert our rights. We also transmit your data to companies affiliated with us.

We share your personal information with third parties to help us use your personal information, as described above. For example, we use Shopify to power our online store - you can read more about how Shopify uses your personal information here: https://www.shopify.com/legal/privacy. We also use Google Analytics to help us understand how our customers use the Site - you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

In addition, we disclose personal information of users to third parties, to the extent necessary in the context of using the website, answering questions, processing inquiries or providing any services requested by the user. The use of this data by third parties is strictly limited to the purposes mentioned.


USE FOR MARKETING PURPOSES

Newsletters and other marketing campaigns

By registering for our newsletter, you expressly agree that we may use your address and personal data for marketing campaigns such as sending out the ANIMAZUL Newsletter and/or other info-emails. You may unsubscribe from all marketing campaigns at any time. The contact details can be found below in “Contacts”. In addition, you will find an unsubscribe link in all newsletter emails.

Furthermore, we are entitled to engage third parties to conduct marketing campaigns and accordingly have the right to make your personal data available to third parties for this purpose.

For the distribution of our newsletter, we use email marketing services provided by MailChimp®. The newsletter data is stored both on the website's hosting server and on a MailChimp® server.

Our newsletter may contain a so-called Web Beacon (tracking pixel) or similar technical means. A web beacon is a 1x1 pixel, non-visible graphic that is related to the user ID of each newsletter subscriber.

For each newsletter sent, there is information about the address file used, the subject and the number of newsletters sent. In addition, it can be seen which addresses have not yet received the newsletter, to which address it was sent and at which addresses the delivery failed. There is also the opening rate including the information as to which addresses have opened the newsletter. Finally, the information as to which addresses have unsubscribed. We use this data for statistical purposes and to optimise the content and structure of the newsletter. This allows us to better align the information and offers in our newsletter with the individual interests of the recipients. The tracking pixel is deleted when you delete the newsletter.

In order to prevent the use of the Web Beacon in our newsletter, if this is not already the case by default, please set your email programme so that no HTML is displayed in messages. On the following pages, you will find explanations on how to make this setting for the most common email programmes.

You can object to this data processing at any time if there are reasons in your particular situation which speak against data processing (see "Contact").

Re-Targeting

ANIMAZUL uses so-called re-targeting technologies on the website. The user behaviour on the website is analysed in order to be able to offer the user customised advertising tailored to the user on partner websites. User behaviour is recorded under a pseudonym.

Most re-targeting technologies use cookies (see “Cookies” below).

This site uses DoubleClick by Google, a service of Google Inc. (“Google”). Google uses for this purpose the so-called DoubleClick cookie, which makes it possible to recognise the browser used by the user when visiting other websites. The information generated by the cookie about visiting these websites (including the IP address) will be transmitted to and stored on a Google server in the United States (see “Tracking Tools” below for additional information on personal data transfers to the United States).

Google will use this information to evaluate the use of the website in regard to the advertising to be shown in order to compile reports for the operator of the website regarding the website activities and advertisements, and to provide further services relating to the use of the website and internet usage. Google may also pass this information on to third parties insofar as this is required by law or if third parties process the data on Google's behalf. Google will not under any circumstances, however, associate the IP address of a user with any other data held by Google.

Users can prevent re-targeting at any time by rejecting or de-activating the relevant cookies in the menu bar of the web browser (see “Cookies” below).

Behavioural Advertising

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.

TRANSMISSION OF PERSONAL DATA ABROAD

ANIMAZUL is entitled to pass your data to third party companies abroad to the extent this is required in connection with the processing of your requests, the provision of services and marketing campaigns. These third-party companies are obliged to respect the privacy of users to the same extent as the provider itself. If the level of data protection in a country is considered unsuitable by Swiss standards or within the meaning of the EU General Data Protection Regulation, we will ensure, by means of a contract, that your personal data is protected according to Swiss regulations or the EU General Data Protection Regulation at all times.

RIGHT TO INFORMATION, DELETION AND CORRECTION

You may ask for information about your personal data stored by us at any time free of cost. Requests for information must be submitted in writing with proof of identity. You are also entitled to require that your data stored by us is deleted or corrected at any time. You also have the right to reclaim from us the data that you have provided to us (right of data portability). Upon request, we will also pass the data on to a third party of your choice. You have the right to receive the data in a common file format.

You may do this by sending a request to this effect by email to contact@animazul.com. You will find other options for contacting us under Contact Us.

We would like to point out that in the event that your data is deleted, our services cannot be used or can no longer be used in full. You can revoke your consent to certain data processing at any time with effect for the future.

Please note that certain data must be retained by us by law for a certain period. Such data must therefore remain stored by us until the end of this period. We will block this data in our system and only use it to comply with statutory requirements.

ADVICE FOR CHILDREN AND PARENTS

The ANIMAZUL website is aimed at an adult audience. It is forbidden for minors, and especially children under sixteen (16) years of age, to transmit personal data about themselves to us or to register to receive a service. If we detect that such data has been transmitted to us, it will be deleted from our database. The parents (or legal guardians) of the child may contact us and request deletion of the data or de-registration. For this purpose, we require a copy of an official document confirming you as a parent or guardian.

DATA SECURITY

We use suitable technical and organisational security measures that seem appropriate to us to protect your data stored by us from manipulation, partial or total loss and unauthorised access by third parties. Our security measures are continuously updated according to technological developments.

We also take the protection of our own internal company data very seriously. Our staff and the service providers engaged by us are obliged to maintain confidentiality and to comply with the provisions of data protection law. Moreover, these are only granted access to personal data as far as is necessary.

COOKIES

Cookies help, among other things, to make visiting our website easier, more pleasant and more useful. Cookies are information files stored automatically by your browser on the hard disk of your computer when you visit our website.

Cookies do not harm the hard disk of your computer nor do they transmit your personal data to us.

We use cookies, for example, to recognise you as a registered user so that you do not need to register again each time. Use in this case does not mean that we obtain new personal data about you as an online visitor.

Most internet browsers accept cookies automatically. However, you can adjust your browser settings so that cookies are not placed on your computer or so that you receive a new warning message when you encounter a new cookie. For more information, see the settings options of your browser.

Deactivating cookies, however, may result in your being unable to use all the services on our portal.

TRACKING TOOLS

This website uses Google (Universal) Analytics, a web analysis service provided by Google Inc. (www.google.com). Google (Universal) Analytics uses methods that allow an analysis of the use of the website, such as “Cookies” (see above “Cookies”). The information generated by the cookie about your use of this website such as

  • Browser type/version
  • Operating system used
  • Referrer URL (the previously visited page)
  • Host name of the accessing computer (IP address)
  • Time of the server request
  • Device

are transferred to and stored on servers of Google Inc, a company of the holding company Alphabet Inc. in the USA. The IP address is reduced by activating IP anonymization ("anonymizeIP") on this website prior to transmission within the member states of the European Union or in other states party to the Agreement on the European Economic Area or Switzerland. The anonymous IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. In such cases, we provide contractual guarantees to ensure that Google Inc. maintains an adequate level of privacy.

The information is used to evaluate the use of the website, to compile reports on the activities on the website and to provide other services related to the use of the website for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if this is required by law or if third parties process this data on behalf of the company. According to Google Inc., under no circumstances will the IP address be linked to other data relating to the user.

Users can prevent the collection of the data (including the IP address) generated by the cookie and related to the website use by the respective user for Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available under the following link:

http://tools.google.com/dlpage/gaoptout?hl=en

As an alternative to the browser plug-in, you can click on this link to prevent the acquisition by Google Analytics on this website in the future. An opt-out cookie is stored on the user's device. If the user deletes cookies (see above “Cookie”), the link must be clicked again.

SOCIAL MEDIA SERVICES

On our website, we provide you with certain social media services, in particular the sharing of product information on Facebook, the tweeting of product information, etc. The relevant services can be found on the individual product pages under the heading “Sharing”.

We provide social media services for the following social networks:

  • Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA,
  • Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA,
  • Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA, and
  • Youtube, a service operated by Google Inc.

When you click on the relevant social network icons, you will be linked to the relevant social network to perform the chosen service, e.g. to share content on Facebook or to tweet on Twitter. To do this, however, you must log into your corresponding user account or be logged in already.

If you select one of the services provided and click on the icon of the relevant social network, a direct connection is established between your browser and the server of the relevant social network. This gives the network the information that you have visited our website with your IP address and accessed the link. If you access a link to a network while logged in to your account on the relevant network, the contents of our page may be linked to your profile in the network, which means that the network can link your visit to our website directly to your user account. If you want to prevent this, you should log out before clicking on the relevant links. An assignment takes place in any case, if you log into the relevant network after clicking on the link.

Links to our social media presence

On our website, we have incorporated links to our social media profiles on the following social networks:

  • Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA,
  • Instagram Inc., 1601 Willow Road, Menlo Park, California 94025, USA
  • Pinterest, Inc., 808 Brannan St, San Francisco, CA 94103, USA, und
  • Youtube, a service operated by Google Inc.

If you click on the relevant social network icons, you will be automatically redirected to our profile on the relevant network. In order to use the functions of the relevant network there, you must partially log in to your user account for the relevant network.

When you open a link to one of our social media profiles, a direct connection is established between your browser and the server of the relevant social network. This gives the network the information that you have visited our website with your IP address and accessed the link. If you access a link to a network while logged in to your account on the relevant network, the contents of our page may be linked to your profile in the network, which means that the network can link your visit to our website directly to your user account. If you want to prevent this, you should log out before clicking on the relevant links. An assignment takes place in any case, if you log into the relevant network after clicking on the link.

RETENTION OF DATA

We only store personal data for as long as necessary, 

  • to use the tracking services mentioned within the scope of our legitimate interest;
  • to perform services to the extent specified above, which you have requested or for which you have given your consent.

We keep contractual data for a longer period of time, as this is prescribed by legal storage obligations. Storage obligations, which oblige us to store data, result from accounting regulations and tax regulations. According to these regulations, business communications, contracts concluded and accounting records must be kept for up to 10 years. If we no longer need this data to perform the services for you, the data will be blocked. This means that the data may then only be used for accounting and tax purposes.

CONTACT

If you have any questions regarding data protection on our website, would like more information or would like to arrange for your data to be deleted, please get in touch with us by sending an email to contact@animazul.com.

Complaint to a data protection supervisory authority

You have the right to complain to a data protection supervisory authority at any time.


Last updated: June 2018